Who we are
Our mission is to empower small- and medium-sized MedTech companies to drive sales success. Put simply, “We help MedTech companies break into new markets.”
When working with us, our business consultant will first ask:
What is your company producing and selling, and what are your customers currently buying?
How satisfied are you with your current market share and sales growth?
Based on your responses, we provide fresh ideas and tailored strategies to enhance your business performance.
While other firms may specialize in exhaustive market research, comprehensive due diligence, or in-depth growth strategies, we focus on one thing: selling. Our direct, hands-on approach places our sales experts on the front lines, meeting your customers in person, delivering professional presentations, and closing deals.
We’re here to support small- and medium-sized MedTech companies (typically with fewer than 300 employees) that have developed innovative medical devices. With over 30 years of experience in the MedTech and Life Science industries, including both B2B and B2C sales and public hospital tenders, we’ll help you secure the right distributors across countries, manage training, and prevent loss of time and momentum during product launches.
Our team can even assist with finding and onboarding the right salespeople, and if desired, provide interim Sales Management to streamline your sales organization for a defined period.
Our experience working with diverse companies globally has sharpened our skills in understanding “human signals.” This insight helps us quickly identify areas for improvement in your company’s work environment and leadership dynamics.
In short: we are doers. We take your products directly to target customers, deliver the pitch, and close the sale.
In Swedish, we call it “Pang på rödbetan”; in Danish, “Svesken på disken.” And in English? “We do sales, no nonsense.”
Keep it simple: Happy clients are our best publicity.
Our Values
At Oresund Consulting & Coaching (OCC), our team is deeply connected to both Denmark and Sweden, with each team member fluent in 3-5 languages, including native Danish and Swedish. This cultural and linguistic versatility enhances the value we bring as consultants and coaches.
Our Vision
Keep it simple: Happy clients are our best publicity.
Honoring commitments: We keep our agreements and always strive to exceed expectations.
More about Robert.
How I Entered the MedTech & Life Science Industry Over 30 Years Ago
Taking a Chance in a Tough Market
In the spring of 1993, I found myself on the job hunt. Despite friends warning me that the Danish job market was bleak, I placed a small ad in Børsen newspaper. “No one’s hiring, only firing,” they said. But I took the chance anyway, hoping to connect with Danish companies interested in expanding into the Italian market. With my new fax machine, companies could contact me directly.
Unexpected Responses
To my surprise, six companies replied—including Danfoss, DanTransport, and Superfoss. But there was also a company specializing in medical products. Initially, I wasn’t interested. I thought, “Hospitals? I’ve never been in one—I don’t want to get sick!” My focus was on a small company with a mascot for the 1994 World Cup. Traveling the world selling mascots seemed far more exciting.
A Fateful Meeting with Ambu
However, the MedTech company, later known as Ambu, reached out with an intriguing offer. They were looking for a Regional Export Manager for Southern Europe, and I agreed to meet their Sales & Marketing Manager in Milan. As we shook hands, he joked, “We still haven’t found the ‘Jesus child’ who can walk on water.”
My First Encounter with Medical Devices
He placed some blue-and-white foam pieces on the table, explaining they were ECG electrodes for monitoring heart activity. I’d never been close to a medical device before, but I was fascinated. I asked, “Can you really make a living selling these to hospitals?” He looked me in the eye and replied, “Yes, you can, Robert, as long as you sell a lot of them.”
More Stories to Share
That was the beginning of my MedTech journey. I’ve got plenty of stories to tell—from creating perfect onboarding experiences to securing large tenders based on quality, not just price. Or maybe you’d enjoy tales of doing business in southern Italy, where The Godfather seems like a children’s movie by comparison. So, stay tuned for more insights from my 30+ years in the industry!
